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Navigate one of the most important and sensitive decisions in starting a company. Learn frameworks for fair equity splits and how to structure founder agreements.
Discuss equity before you've built significant value together. The longer you wait, the messier it gets. Address it head-on when everyone's contribution is still mostly potential.
Evaluate: who had the original idea, who's going full-time first, relevant experience and skills, cash contribution, existing relationships with customers, and expected future contribution. No single factor should dominate.
Equal splits (50/50 or 33/33/33) work when founders have similar commitment and contribution. Unequal splits make sense when there are clear differences in experience, contribution, or commitment level.
Standard vesting is 4 years with a 1-year cliff. This protects everyone: if a co-founder leaves early, they don't walk away with a huge chunk of the company. No exceptions.
Create a founders' agreement that covers: equity percentages, vesting schedules, roles, IP assignment, and what happens if someone leaves. Use a lawyer or standard templates from Clerky or Stripe Atlas.
Discuss upfront: What if one founder leaves? What if we disagree on direction? What if we need to bring in new partners? Having frameworks for these situations prevents future conflict.
A guide to finding, evaluating, and partnering with a co-founder. Learn where to look, what to look for, and how to structure the relationship.
Design a sustainable business model for your startup. Learn about revenue streams, pricing strategies, and unit economics.
A comprehensive guide to identifying the right investors for your startup and getting introductions. Learn the strategies that actually work.