How to Find and Approach Investors

A comprehensive guide to identifying the right investors for your startup and getting introductions. Learn the strategies that actually work.

Intermediate Level
3 minutes read
6 steps
1

Define Your Ideal Investor Profile

Identify the type of investor you need based on your stage, industry, and funding amount. Consider angels, VCs, accelerators, or strategic investors.

Pro Tip
Target investors who have funded similar companies and can add value beyond money.
Related AI Agent: Investor Discovery
2

Research Potential Investors

Build a list of 50-100 potential investors. Research their portfolio, investment thesis, check sizes, and recent activity. Look for pattern matches with your company.

Pro Tip
Use platforms like Crunchbase, AngelList, and LinkedIn for research.
Related AI Agent: Investor Discovery
3

Get Warm Introductions

Warm introductions convert at 10x the rate of cold emails. Map your network to find connections to target investors. Ask portfolio founders for intros.

Pro Tip
Every investor prefers warm intros. Invest time in building relationships.
Related AI Agent: Funding Advisor
4

Craft Your Outreach

Write a compelling, personalized email that's under 5 sentences. Include why you're reaching out to them specifically and a clear ask.

Pro Tip
Reference their portfolio companies or investment thesis to show you've done research.
Related AI Agent: Funding Advisor
5

Prepare for the Meeting

Know your pitch cold. Prepare for common questions about market, competition, team, and financials. Have your deck, demo, and data room ready.

Pro Tip
Practice your pitch until you can deliver it naturally without slides.
Related AI Agent: Pitch Deck Generator
6

Follow Up Strategically

Send a thank you note within 24 hours. Share updates on traction monthly. Be persistent but respectful. Keep track of all interactions.

Pro Tip
Most deals happen on the 5th+ touch. Don't give up after one meeting.
Related AI Agent: Funding Advisor

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