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Create a plan to bring your product to market effectively. Learn how to identify your target customers, channels, and messaging to drive initial traction.
Be specific about who your first customers should be. Consider company size, industry, job title, pain points, and buying behavior. Start narrow—you can expand later.
Articulate why customers should buy from you. Focus on the specific outcome you deliver and how you're different from alternatives. Test your messaging with real prospects.
Identify 1-2 primary channels where your customers are: content marketing, paid ads, cold outreach, partnerships, communities, or product-led growth. Focus beats spreading thin.
Price based on the value you deliver, not your costs. Research competitor pricing. Consider freemium, trials, or tiered pricing. Be prepared to experiment.
Decide where to launch first: private beta, public launch, Product Hunt, press coverage, or community launch. Build a timeline with specific milestones and ownership.
Set clear goals for your GTM: number of customers, revenue, activation rate, or pipeline. Track leading indicators so you can course-correct quickly.
A comprehensive guide to planning and executing your startup launch. Learn strategies for Product Hunt, social media, and PR.
Discover the strategies and metrics to achieve product-market fit. Learn how to know when you've found it and what to do next.
Design a sustainable business model for your startup. Learn about revenue streams, pricing strategies, and unit economics.