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Discover the strategies and metrics to achieve product-market fit. Learn how to know when you've found it and what to do next.
Schedule regular calls with customers and prospects. Understand their problems deeply. Ask about their workflows, frustrations, and what success looks like.
Track how many users come back and how often. Strong retention is the clearest signal of PMF. If users aren't staying, you haven't found fit yet.
Ask users: 'How would you feel if you could no longer use this product?' If 40%+ say 'very disappointed,' you likely have PMF.
PMF often shows up as organic word-of-mouth growth. Track how many users come from referrals versus paid acquisition.
If you're not finding fit broadly, narrow down to a specific segment. Find the users who love your product most and double down on them.
PMF is rarely found on the first try. Keep improving based on feedback. Make changes, measure impact, and repeat.
A step-by-step guide to validating your startup idea before investing time and money. Learn how to test your assumptions and find product-market fit.
Learn how to plan and build a Minimum Viable Product that tests your core assumptions with minimal investment. Ship faster and learn quicker.
A comprehensive guide to planning and executing your startup launch. Learn strategies for Product Hunt, social media, and PR.
Put this guide into action with our AI-powered startup tools.
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