What is Lean Startup?
The Lean Startup methodology, popularized by Eric Ries, emphasizes building products through rapid experimentation and customer feedback rather than extensive upfront planning.
Core Principles
Build-Measure-Learn
The fundamental feedback loop:
- Build: Create a minimum viable product
- Measure: Test with real customers
- Learn: Analyze results and iterate
Validated Learning
Use experiments to test hypotheses and make data-driven decisions rather than relying on assumptions.
Innovation Accounting
Measure progress using actionable metrics that demonstrate actual business value.
Key Concepts
- Pivot or Persevere: Know when to change direction
- Continuous Deployment: Ship early and often
- Split Testing: A/B test to optimize
- Customer Development: Talk to users constantly