Business Models

B2B (Business-to-Business)

A business model where a company sells products or services to other businesses rather than individual consumers.

What is B2B?

Business-to-Business (B2B) refers to transactions between businesses, such as a software company selling to enterprises or a supplier selling to manufacturers.

B2B vs B2C

Aspect B2B B2C
Customers Businesses Individuals
Deal Size Higher Lower
Sales Cycle Longer Shorter
Decision Makers Multiple Individual
Relationships Ongoing Transactional

B2B Sales Process

  1. Lead generation
  2. Qualification
  3. Discovery call
  4. Demo/Proposal
  5. Negotiation
  6. Closing

B2B Marketing

  • Content marketing
  • LinkedIn advertising
  • Industry events
  • Case studies
  • Webinars
  • SEO for business terms

Related Terms

SaaS (Software as a Service)

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