UI/UX Recommendations for Scouta: AI-Driven Personalized Shopping Assistant

Executive Summary

Scouta aims to revolutionize the online shopping experience with its AI-driven assistant that personalizes product recommendations based on user behavior and social media interactions. This comprehensive UI/UX strategy will focus on creating an intuitive and engaging platform for users, ensuring seamless interaction through well-organized information architecture, effective user journeys, and visually appealing design elements.

User Personas & Scenarios

1. Emily Johnson (Tech-Savvy Millennial)

   • Goal: Efficiently discover trendy items that align with her fashion preferences.
   • Scenario: Uses Scouta to connect her social media accounts for personalized recommendations based on current trends and her saved items.

2. Tyler Smith (Budget-Conscious Gen Z)

   • Goal: Find stylish products within a tight budget and stay updated on sales.
   • Scenario: Uses the budget tracking feature to receive personalized deals and discounts from shops linked to his social accounts.

3. Sarah Lee (Fashion-Forward Young Professional)

   • Goal: Curate a unique and sophisticated wardrobe while saving time.
   • Scenario: Uses Scouta to receive premium recommendations that match her style, along with alerts for limited-time offers on exclusive items.

Information Architecture

Home
├── User Profile
│   ├── Personal Data
│   ├── Budget Settings
│   └── Connected Accounts (Social Media)
├── Recommendations
│   ├── Trending
│   ├── Personalized Recommendations
│   └── Your Wishlist
├── Search
│   ├── Search Bar
│   └── Product Categories
├── Sales Alerts
├── Community (Forums & Reviews)
└── Help & Support

User Flows

User Flow 1: Sign-Up and Onboarding

1. Open App →
2. Sign Up / Log In →
3. Connect Social Media Accounts →
4. Personalize Preferences (style, budget) →
5. View Personalized Dashboard →
6. Receive Introductory Tips on Features →
7. Explore Recommendations Based on Preferences

User Flow 2: Discovering Deals

1. Open App →
2. Navigate to Sales Alerts →
3. Select Desired Discount Notifications →
4. Receive Notifications Matching Preferences →
5. Click Alert for Product Details →
6. Add to Cart →
7. Proceed to Checkout

User Flow 3: Setting a Budget

1. Open App →
2. Go to User Profile →
3. Select Budget Settings →
4. Input Monthly Budget →
5. Receive Alerts for Deals Under the Set Budget →
6. View Recommended Products within Budget

Wireframes

1. Home Screen

• Layout Structure:
  • Header: Logo, search bar, profile icon
  • Main Content Area:
    • Recommendations carousel (trending products, personalized suggestions)
    • Budget tracking widget
    • Social media feed for trend spotting
  • Footer: Quick Links (Help, Community, Settings)

2. User Profile

• Layout Structure:
  • Header: Title (User Profile)
  • Content Area:
    • User Data Section: Name, Email, Edit option
    • Budget Settings: Current budget display & Edit button
    • Social Media Connections: Status and Manage Connection button
  • Footer: Confirmation of changes

3. Product Detail Page

• Layout Structure:
  • Header: Product Name, Price, Share button
  • Image Gallery: Swipable images
  • Description Block: Product details, reviews
  • Action Buttons: Add to Cart, Save for Later
  • Suggested Products: Personalized recommendations below the product

Design System Recommendations

Color Palette

• Primary Color: #FF6F61 (Coral - for key buttons and highlights)
• Secondary Color: #4CAF50 (Green - for success messages)
• Background Color: #FFFFFF (White)
• Text Color: #333333 (Dark Grey)

Typography Recommendations

• Heading Font: Montserrat Bold (24px)
• Body Font: Open Sans Regular (16px)
• Link Font: Open Sans Semibold (16px)

UI Component Patterns

• Cards for product display
• Dropdown menus for categories
• Toggles for budget settings
• Modals for alerts and notifications

Iconography Style

• Flat design with a modern aesthetic (e.g., use FontAwesome or Material Icons)

Mobile Considerations

• Implement a responsive design that adapts to various screen sizes.
• Utilize bottom navigation bar for primary features (Home, Recommendations, Alerts, Profile).
• Ensure touch targets are large enough for easy tapping.

Accessibility Guidelines

• Ensure color contrast ratios meet AA standards.
• Add alt text for all images for screen readers.
• Implement keyboard navigation for all interactive elements.
• Provide user feedback through audible cues or haptic vibration.

Implementation Notes for Developers

• Frontend: Use React for performance and responsiveness.
• Backend: Implement RESTful APIs for data fetching.
• Ensure real-time data syncing with social media platforms for user preferences.
• Utilize cloud storage for images and backups.

References & Inspiration

1. E-commerce Trend Analysis: Latest research on personalization trends from Precedence Research.
2. Design Inspiration: eCommerce websites showcasing minimalist designs, such as Shopify.
3. Mobile Design Guidelines: Apple’s Human Interface Guidelines for best practices.

These recommendations will guide Scouta in creating a user-friendly platform that effectively meets the shopping needs of millennials and Gen Z while ensuring brand loyalty and engagement.