MVP Plan for Clikk: Spontaneous Social Meetup Platform

1. Core Features and Functionality

Essential Features for the MVP:

• User Profiles and Authentication: Allow users to create and customize profiles with verification features (e.g., linking social media accounts).
• Real-Time Event Alerts: Notify users about spontaneous events nearby based on their current location and preferences.
• Event Creation Tools: Simplified feature allowing users to create and promote spontaneous gatherings.
• Community Safety Features: Integrate user verification and safety tips for a secure meet-up experience.
• Location Services: Map integration to show nearby events and potential meeting spots.
• User Feedback System: Collect feedback from users after events to improve safety and user experience.

Features for Later Versions (Deferred):

• Advanced Filtering: Event filtering based on user interests and preferences.
• Premium Subscription Features: Additional functionalities like event analytics, enhanced networking capabilities, and ad-free experience.
• Chat Functionality: In-app messaging system for direct communication between users.
• Gamification Elements: Implement points or badges for users who frequently attend or create events.

User Journey and Key Use Cases:

• Onboarding: New users create accounts by verifying social media profiles and selecting interests.
• Explore Events: Users receive real-time notifications about events based on location.
• Create Events: Users create spontaneous events effortlessly and invite other users.
• Attend Events: Users navigate to events using integrated maps, ensuring a safe experience.

Technical Requirements at a High Level:

• Frontend: React for web and React Native for mobile.
• Backend: Node.js with Express for the server; GraphQL for API.
• Database: PostgreSQL for user profiles and event data storage.
• Hosting: AWS for scalable infrastructure.
• Real-Time Communication: WebSocket or Pusher for real-time notifications.

2. Feature Prioritization

MoSCoW Analysis:

• Must-have: User Profiles & Authentication, Real-Time Event Alerts, Event Creation Tools, Community Safety Features, Location Services.
• Should-have: User Feedback System.
• Could-have: Advanced Filtering, Chat Functionality.
• Won’t-have: Gamification elements for MVP launch.

Reasoning Behind Prioritization Decisions:

The must-have features address the fundamental need for spontaneity and safety in social interactions. The feedback system is vital for early iteration and improving the user experience post-launch. The remainder of the features cater to future growth once the core product is validated.

Dependencies Between Features:

• User Profiles must be set up before Real-Time Event Alerts can be personalized.
• Community Safety Features should be in place before event creation to ensure trust.

3. Development Timeline and Milestones

Realistic Timeline for MVP Development:

Total Duration: 5 months

1. Months 1-2: Development Phase

   • Set up development environment.
   • Build user authentication and profiles.
   • Develop event alerts and creation features.
   • Implement community safety features.
   • Integrate location services.

2. Month 3: Testing Phase

   • Conduct user acceptance testing (UAT) and internal QA.
   • Gather feedback from test users for improvements.

3. Month 4: Iteration Phase

   • Iterate on the product based on UAT feedback.
   • Stabilize core features for public launch.

4. Month 5: Launch Preparation

   • Final testing and debugging.
   • Prepare marketing materials and outreach efforts.
   • Launch MVP.

Key Milestones:

• Completion of user authentication and profiles.
• First successful event alert for a test user.
• Launch of MVP in targeted urban areas.

4. Success Metrics and Validation Criteria

KPIs to Measure MVP Success:

• Active Users: Number of users registering and using the app weekly.
• Engagement: Daily active users (DAU) and the average number of events created/attended per user.
• User Retention Rate: Percentage of users returning to the app after the first month.
• Event Participation Rate: Ratio of created events to attended events.

User Feedback Collection Methods:

• In-app surveys after events.
• Feedback forms sent via email after initial usage.
• Real-time user feedback during events (e.g., through chat features).

Criteria for Iteration or Pivot:

• If active users remain below a target (e.g., <5,000 registered users within the first three months).
• If feedback indicates that users feel unsafe or overwhelmed with the app functionality.
• Assess if frustrations guide towards a pivot—such as better filtering options or community engagement strategies.

5. Resource Requirements

Team Composition Needed for Development:

• Frontend Developer (1): Focus on React Native for mobile.
• Backend Developer (1): Expertise in Node.js and Express.
• UX/UI Designer (1): Design user-friendly interfaces and ensure optimal user experience.
• Community Manager (Part-Time) (1): Facilitate community building and user engagement post-launch.

Estimated Budget Range:

• Development: $70,000 - $100,000.
• Marketing: $30,000 for initial outreach.
• Operational Costs: $20,000 for hosting and third-party services.
• Total: Approx. $120,000 - $150,000 for initial MVP development and launch.

Third-Party Tools or Services to Consider:

• Pusher or Firebase: For real-time notifications.
• Stripe: For payment processing for future premium features.
• UserVerification Services: Background checks for user safety.

Technical Infrastructure Needs:

• Cloud infrastructure on AWS for hosting.
• API management tools for efficient backend handling.
• Analytics tools (e.g., Google Analytics) for tracking user interaction and engagement.

This MVP plan for Clikk emphasizes key features and functionalities that align with its unique value proposition, addressing the spontaneous nature of social meetups while ensuring user safety and community engagement. The outlined approach aims to gather early feedback and iterate effectively, allowing Clikk to grow organically within its niche market.