Customer Development Plan for Clikk

The customer development approach for Clikk—the spontaneous social meetup platform—will be crucial to validating the product-market fit before developing a fully-fledged product. Focusing on the unique selling proposition of promoting last-minute social interactions will help us discover, validate, and iterate on customer needs and behaviors effectively.

1. Customer Discovery Plan

Key Assumptions/Hypotheses

1. Hypothesis 1: We believe that young urban adults aged 18-35 have a high demand for spontaneous social activities without the overhead of extensive planning.

2. Hypothesis 2: We believe that current players like Meetup and Facebook Events do not meet the needs for unplanned, immediate social interactions, leading to disengagement in those platforms.

3. Hypothesis 3: We believe that the fear of safety during spontaneous meetups hinders potential users from engaging in spontaneous social interactions.

4. Hypothesis 4: We believe that users are willing to share their location for immediate social engagements when they feel secure.

5. Hypothesis 5: We believe that offering a non-transactional (initially free) model is essential to attracting users to a new social platform.

Interview Questions

• For Hypothesis 1:

  1. How often do you find yourself wanting to socialize spontaneously rather than planning ahead?
  2. What obstacles do you face when trying to make spontaneous social plans?
  3. On a scale of 1-10, how important is spontaneity in your social life?

• For Hypothesis 2:

  1. Have you used platforms like Meetup or Facebook Events? What do you like or dislike about them?
  2. Would you be more inclined to use a platform specifically for spontaneous gatherings? Why or why not?

• For Hypothesis 3:

  1. How do safety concerns affect your willingness to meet strangers?
  2. What safety features would make you feel comfortable attending a spontaneous meetup?

• For Hypothesis 4:

  1. Are you comfortable sharing your location with an app for social purposes? What would make you hesitant?
  2. What kind of security measures should be in place to feel secure about using location-sharing features?

• For Hypothesis 5:

  1. Would you prefer a free app with ads or a subscription model for premium features? Why?
  2. How much would you be willing to pay for advanced features in a social meetup platform?

Finding and Approaching Customer Segments

• Online Communities: Engage with target demographics via platforms like Reddit (subreddits like r/urbanplanning or r/socialskills), and Facebook groups focused on local events and meetups.

• Local Events: Attend local events or community gatherings in urban areas where the target audience frequents. Use related apps to set up informal meetups to attract participation.

• Colleges and Universities: Reach out to student organizations or campus clubs that focus on social activities and events.

• Promotions: Create social media ads targeting urban young adults showcasing sneak peeks of the app’s value, inviting discussions or feedback.

2. Problem Validation Strategy

Step-by-Step Process

1. Surveys and Feedback: Offer surveys to collect quantitative data from the interviews and track how many experiences are needed to solidly identify a common pain point.

2. Landing Page Creation: Build a simple landing page to convey the concept of Clikk with a clear call-to-action.

Sample Landing Page Copy

# Clikk: Spontaneous Meetups Made Easy
Ready to make spontaneous social plans? Clikk connects you with those who want to hang out, right when you feel like it! 

### Features:
- **Find Spontaneous Events Nearby**: Get real-time alerts for casual meetups happening now.
- **Meet Like-Minded People**: Enjoy genuine connections in a friendly environment.
- **Safe & Secure**: Your safety matters! Clikk offers verification and safety tips for every meetup.

🎉 **Join the Waitlist!**  Get early access and connect with your new social circle. 👇
[Sign Up Now]

Measurement Methods

• Interest Tracking: Measure the number of email sign-ups through the landing page.
• Survey Responses: Collect responses to assess user interest in features and problems.
• Feedback Session: Analyze qualitative feedback from interviews and surveys to gauge pain points.

3. Solution Validation Approach

Simplest Possible MVP Design

1. Concierge MVP Approach: Begin with a platform for users to register what kind of spontaneous meetups they are interested in (e.g., sports, coffee, dinner). Connect users manually through email or a social media group where meetups can be suggested.

Implementation Steps

1. Create a manual register where users submit interests (1 week).
2. Select locations for pilot meetups (e.g., popular local spots) and facilitate the first few gatherings yourself (2 weeks).
3. Collect feedback from participants after each meetup to assess interest and gather insights (ongoing).

4. Customer Validation Plan

Pricing Experiment Design

1. Willingness-to-Pay Surveys: After initial attractions to the concept, distribute surveys asking how much users would be willing to pay for a premium version.
2. A/B Testing: Offer different pricing structures for premium features (e.g., $5/month for advanced features).

Feedback Framework

• Collate feedback on pricing in relation to value perception.
• Continually adapt the features based on user input and engagement.

5. Get Out of the Building Action Plan

2-4 Week Validation Sprint

Week 1: Preparation

• Set up interviews with at least 20 potential users.
• Build the landing page and start collecting emails.

Week 2: Outreach & Interviews

• Conduct interviews and gather feedback.
• Attend urban events while promoting Clikk in person.

Week 3: MVP Development

• Create the concierge MVP.
• Plan first few meetups and collect registrations.

Week 4: Execution & Feedback Collection

• Execute planned meetups, leveraging the fact that Clikk will facilitate spontaneous interactions.
• Collect feedback through surveys after each meetup.

Specific Locations for Target Customers

• Local cafes or popular nightlife spots.
• University campuses.
• City parks during the weekend.

Cold Outreach Script

Email Template:

Subject: Let’s Make Spontaneous Plans!

Hi [Name],

I hope this message finds you well! I’m currently working on a project called Clikk that aims to make spontaneous social meetups easy and fun for people like you. 

I’d love to hear about your experiences with social planning. Are you open to chatting for a few minutes? 

Thank you,
[Your Name]

Conversation Starter When Meeting in Person

“Hey! Have you ever felt like hanging out last minute but don’t know how to find friends nearby? I’m working on a platform designed to do just that, called Clikk. I’d love to get your thoughts on spontaneous meetups.”

By focusing on these tailored, actionable steps throughout the customer development process for Clikk, the startup can leverage real-world insights, ensuring that any further development aligns closely with the needs and preferences of its core target audience.